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Google rolled out their 21st Panda update, roughly 5-1/2 weeks after Panda #20. This update was reported to be smaller, officially impacting 1.1% of English queries. Right before the Christmas holiday, Google rolled out another Panda update. They officially called it a “refresh”, impacting 1.3% of English queries. Google released an update to control domain crowding/diversity deep in the SERPs (pages 2+).

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Google released a series of updates, mostly targeted at low-quality links, including reciprocal links, link farms, and paid links. Jagger rolled out in at least 3 stages, from roughly September to November of 2005, with the greatest impact occurring in October. Although not a traditional algorithm update, Google started allowing the same domain to appear multiple times on a SERP. Previously, domains were limited to 1-2 listings, or 1 listing with indented results. Responding to competition by major social sites, including Facebook and Twitter, Google launched the +1 button . Clicking [+1] allowed users to influence search results within their social circle, across both organic and paid results.

Algorithm tracking tools and webmaster chatter showed heavy activity, but Google did not confirm an update. MozCast showed very high temperatures over a 3-day period, peaking on May 23. Ranking trackers and webmaster chatter registered a week of heavy flux (MozCast peaked at 95°F on July 16) that was later dubbed the “Maverick” update by the search community.

This seemed to happen after the new code rolled out, and may have taken as long as two weeks. Post-Penguin activity had one final peak on October 6th (116°), but it is unclear whether this was Penguin or a new update. Multiple Google trackers showed massive flux around December 14-15, including a rare MozCast temperature of 109°F. Webmaster chatter was heavy as well, but Google did not confirm an update. After testing longer search snippets for over two years, Google increased them across a large number of results.

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